Usually travel agencies for companies either organize their trips or team activities.
Travel Juice want to do both,
and do it great!
This is a tiny tour with the process in short
OK, LET'S DO IT
First of all is time to make some research, it quickly confirms these two faces of the sector, trips vs activities, and also gave me a glance of design trends, workflows and general approaches to users.
Help with the team travels
Organize activities for the team
TARGET & CHALLENGE
Travel Juice has a clear target, young, flexible companies with dynamic teams very often with several offices around Europe. We need to build a site under a problem-solving mentality because our users will have to organize the company trips on top of their daily basis duties, so our first priority was to make it super easy for them.
So I started figuring out which could be the fastest way for the user.
The straightest costumer journey
Pick destination
Organize trip :
dates
acomodation
meals ...
SIgn up
Team
activities
Get a budget
Booking
Build a marketing persona
Patricia
35-45 years old
She's most likely to use
a desktop version
Lives in Barcelona, is married and she's got two kids, two girls 10 and 7 years old.
Scenario
She's been asked to organize the celebration of the 3rd anniversary of the video games company that she works for.
Goals & Expectatives
Needs a minimum of 2 solid proposals for a trip to a city in Europe where the Headquarters are with team activities once there and she expects to get the most accurate budget for it.
Background
5 years of experience as Administrative officer
Worries
Health, her family. heavy load of work.
Studies
She studied art history
Got a taste for architecture and art
Technologies
Heavy Instagram user,
Updated on the last apps mainly if they will help her at work.
Wishes
Family time, get an assistant
UNDERSTANDING OUR USER
Usually the task of organize the company anniversary trip or a team building weekend etc... lays on an administrative or human resources responsible, specially in the kind of companies we're aiming for, so we start building personas for our project.
Above other conclusions, there were two general concepts to keep in mind, save Patricia as much time as possible and focus on the desktop version first because she's most likely to reach the website from her job office.
SHAPING UP
Travel Juice offers trips & activities that was their extra value and our highest peak to climb but not the only one, there were many other services and options for the user that we need to show and explain in the easy and nicest way possible.
Build a design system
Colors
Buttons
Icons
Cards
Demo video
Once the user lands on our homepage the most visible elements are the two big buttons where we clearly show the two sides of the company business, Trip & Activities.
There are so many options to consider when you have to organize a trip, even more when this is for many people. A wise use of colors and sizes help the user to find the main information and brings a better experience.
To resort to already learned structures helps users to quickly find their way through the content in a web site. This specially important when we want the user to feel in control.